The Process.
Take a peak behind the scenes.
Our Process.
Case Study: FluxWear. Web Design and Development for Health Tech Product
With this case study, we invite you to check out one more design project connected to the theme of innovative products and approaches in the sphere of healthcare and support. Dive into the creative process behind the stylish and informative website we designed and implemented for FluxWear, the company producing SHIFT, the health tech product that helps people stress less, reduce pain, and improve focus.
Web Design & Development
The FluxWear team came well-prepared, demonstrating a strong grasp of their website goals. Through close collaboration with our creative team, a clear vision and content recommendations were developed, incorporating various engaging elements such as photos, videos, and compelling storytelling from the founders, alongside informative textual content, to create a positive and engaging user experience for their innovative product.Here’s a glance at the early stage of the creative process, UX wireframing, when the designers considered the effective website structure, page structure, functional navigation, and compelling content arrangement.
Category
Marketing
Some of our most proud projects
increasing visibility and growth for companies leading with impact.
Helping Orangetheory Fitness Become Best-in-Class
With the capabilities of Adobe MarTech Stack, we built Orangetheory.com to use a more intuitive flow and capture leads for future members. The process included researching consumer behavior, producing more engaging content, and redesigning the entire experience to drive a free trial offer.
Launching the Next Big Hair Thing with Batiste
Our target loves to create, make their own style, and bend the rules—which led to the idea: To be you is refreshing—a celebration of individuality and different beauty routines. We launched the 360 campaign with a music video-style TV commercial, shot by Taylor Swift’s award-winning music video director, that features the morning dance of different women getting ready. We designed each room to show a glimpse into each of their lives, and used this set to capture unique stories used across media channels.
From print, to SEO, to influencer partnerships, we focused on a key message: Batiste has a whole new foam-y way to refresh your individual style.
